To whom it may concern.
Graco Children’s Products Inc.
Attn: Consumer Services
150 Oaklands Boulevard
Exton, PA 19341
To whom it may concern,
First, let me begin by saying this is not a complaint about your products or services. I have used Graco Brand products for 2 children now and have been completely satisfied. Your web site is extremely informative and easy to navigate. As a whole, I have been very pleased with your company.
Having said that, I would like to inform you that your slogan insults me as a father. “Ask Moms Who Know” creates a sexiest image that fathers have nothing to do with choosing and utilizing the brands used for a child. I find it to be quite the contrary. First of all, with my wife at almost thirty weeks, we have had our first shower. Because of the pregnancy, she will not be the one assembling the products manufactured by your company. I, as the father, will be the one to attest to the ease of assembly, not the “mom”. Secondly, as a father in a household with both parents working, I will be equally involved in the child’s day to day activities, which will obviously involve your product. And lastly, in an age where more and more “nontraditional” families are occurring, I would think your company would realize that more and more men are becoming primary care givers to infants and children.
Again, I like your product. However, I believe you are alienating and insulting your male customers buy choosing the slogan “Ask Moms Who Know.”
A father,
Bryan Comer
October 24th, 2007 at 10:04 pm
If you’d wanted a response, you should have asked for one. All your letter did is piss in their pocket for a while.
Nice letter, well written. Should have included a sentence like “I’m sorry to say that if you can’t think of a polite way to market your product I’m going to recommend your competitor’s products to my friends.”
Clearly, having already had 2 kids, you’re an ex-customer.
October 24th, 2007 at 10:24 pm
[...] note, over at “Inside Fatherhood“, I have found someone who shares my views on Graco’s motto. Did You Enjoy this Post? Subscribe to Sympathy Pain. It’s Free! « Back Home Posted in [...]
October 25th, 2007 at 7:09 am
[...] me a note saying that he thought the exact same thing. He actually took it one step further and wrote a note to Graco to state that their tag line seems a little out of [...]